1. Who We Are
recipePro, Inc. is a Delaware corporation and the controller of personal data collected through our website and lead-generation systems.
For any questions related to this Privacy Policy or our handling of personal data, please contact us using the details above.
2. What Data We Collect
We collect personal data in the following categories:
A Information You Provide Directly
When you submit a form on our website—including lead forms, “Get a Demo,” contact forms, or downloadable resource requests—we collect:
- Full name
- Email address
- Company name
- Job title
- Phone number (optional)
- Any additional message or details you provide
B Information Collected Automatically
We collect usage and analytics data via:
- Google Analytics
- LinkedIn Insights Tag
- Meta/Facebook Pixel
- Server-side analytics and performance logging
- UTM parameters and referral source
- Device and browser metadata
- Page interactions, session duration, and navigation flow
Note: These technologies may use cookies or similar identifiers even when deployed server-side.
C Lead Attribution & Identity Resolution
We may use online data partners (e.g., Retention.com or similar services) to:
- Link your browsing activity with an email address
- Enrich lead data for business outreach
- Provide more relevant communications
You may opt out at https://app.retention.com/optout.
D CRM & Marketing Systems
When you submit your data, it may be stored or processed in:
- Salesforce CRM
- LarkSuite
- HubSpot or similar marketing tools
- Internal workflow tools
- Email service providers (ESPs)
These systems help us respond to inquiries, provide product information, and deliver marketing communications. We do not store your Salesforce customer data or metadata inside recipePro, and the app does not harvest user data from customer orgs.
3. How We Use Your Data
We use your personal data for the following purposes:
A Fulfilling Requests
- Responding to inquiries
- Scheduling demos
- Providing requested materials
- Customer support
B Sales & Marketing Communication
We may send:
- Demo follow-ups
- Educational content
- Product announcements
- Relevant offers
- Onboarding information
You may unsubscribe at any time.
C Improving Our Website & Product
- Analyzing traffic
- Understanding user behavior
- Improving page performance
- Optimizing content
D Lead Qualification & Enterprise Analytics
We use your data to determine:
- Interest level
- Fit for recipePro
- Timing and context of your request
This includes enriched data from identity resolution partners.
E Legal or Contractual Purposes
We process personal data to comply with laws, enforce agreements, or protect our rights.
4. Legal Bases (For Visitors in the EU/UK)
We process your personal data under the following legal bases:
- Contractual necessity – responding to your inquiry
- Legitimate interests – lead qualification, analytics, and security
- Consent – where required for marketing or tracking
- Legal obligation – compliance with applicable laws
5. Sharing Your Data
We may share personal data with:
- Salesforce (CRM)
- LarkSuite (internal operations)
- Email service providers
- Analytics providers (Google, LinkedIn, Meta)
- Identity resolution vendors
- Cloud hosting providers
- Authorized recipePro personnel and contractors
We do not sell your personal data and we do not share customer Salesforce org data used inside the recipePro app.
6. Data Security
We implement technical and organizational safeguards to protect your data, including:
- Encrypted data transmission
- Access controls
- Logging and monitoring
- Segmentation of CRM vs. product environments
No system is 100% secure, but we take security seriously due to our work with enterprises, financial clients, and government contractors.
7. International Data Transfers
Your data may be processed in the United States. For EU/UK users, transfers are protected under:
- Standard Contractual Clauses (SCCs)
- Additional security and organizational measures
8. Data Retention
We retain personal data only as needed:
- Lead data: 12–36 months, or until deletion is requested
- Communication history: up to 36 months
- Analytics data: duration determined by Google/LinkedIn/Meta settings
- Legal or compliance data: as required by law
When no longer needed, data is securely deleted or anonymized.
9. Your Privacy Rights
Depending on your location, you may have the right to:
- Access your data
- Correct inaccurate information
- Request deletion
- Object to processing
- Restrict processing
- Request data portability
- Opt out of marketing communications
- Withdraw consent at any time
To exercise any rights, contact us at [email protected].
10. Cookies & Tracking Technologies
We use cookies, pixels, server-side tag management, and browser/device identifiers for analytics, performance, marketing, and lead attribution. You may adjust your browser settings to limit cookies.
11. Children’s Privacy
recipePro is not intended for individuals under 18, and we do not knowingly collect data from minors.
12. Updates to This Policy
We may update this policy as our business evolves. Changes will be posted on this page with an updated effective date.
13. Contact Us
For privacy questions or requests, contact: